The AlUla trump card | How Saudi Arabia is reopening the Incense Road

Immersive museums, historic digs and a heterogeneous workforce are helping pave the way as Saudi Arabia pivots from a carbon-based economy to a culture-focused one

Mar 6, 2024 - 11:21
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The AlUla trump card | How Saudi Arabia is reopening the Incense Road
Immersive museums, historic digs and a heterogeneous workforce are helping pave the way as Saudi Arabia pivots from a carbon-based economy to a culture-focused one

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